Monday, September 9, 2013

And......Action!

You've heard of the standard marketing approach to selling a home...great on-line photos and summary of your house, glossy brochures featuring your home's high points, open houses, and now video slideshows giving potential buyers a tour through your home.  But what if your home could be featured in a movie?!

High end real estate agents around the world are doing just that.  Using paid actors and a director, your home could be featured in a mini-movie that showcases all the wonderful features of your humble abode.  Well, maybe humble isn't the right word for it.  Your home could be the lead actor in a family drama or an action adventure.

Here is a video from the Wall Street Journal's online real estate magazine showing how some people are "going Hollywood" to sell their homes.



  To see the full article by Candace Jackson at The Wall Street Journal, click on "Your House Is Ready For It's Close-Up."

Source:  Michelle Schwake, Stafford Family Realtors; and The Wall Street Journal online.

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