Wednesday, June 27, 2012

Best Practices For Selling Your Home

You've probably read article after article touting the benefits of staging your home to help it sell faster.  And this is completely true.  Staging a home is essential to a faster sell and a better price.  We help every one of our sellers stage their home to show it in its best light.  But there are many other tools we use to sell your home, that often go under the radar of most consumers.  Take a look at some of the many things we do that help your home sell for top dollar and as fast as possible.

A Picture Is Worth...A Lot!

Most people start their search for a home online.  And if the pictures of a house online are subpar, that buyer is going to glance over it in a heartbeat.  We consider the pictures of your home to be so important that we hire a professional photographer to show your home in its best light.  The photographer takes photos of every room from every angle using several exposures.  This way we can choose the best picture in the best light to represent your home online.  Let's face it, how many times have you seen an online listing showing a picture of the seller's couch?!  With Stafford Family Realtors, each room of your home will show to its best adavantage every time.



Want to buy my couch?!
 
A home listed with Stafford Family Realtors showing the room to its best advantage.


Show Web Address On Signage

Phone numbers are so last year!  Online is where it's at.  With so many potential buyers owning smartphones, it just makes sense to show our web address of the listing on our signage.  Then passersby can look us up, quickly find our listings and get all the information they need.  And we don't stop there.  We show your listing on our blog (right here on the Live page!), Twitter, Facebook, YouTube, as well as many other websites like Trulia and Zillow.

Feedback, Feedback, Feedback

After every broker open and every showing of your home, we hound the agents for feedback.  If they decided not to offer on your home, we ask what the deal breaker was.  If we continue to hear something like, "The kitchen is too dated.", then we know our next step forward and can work out a strategy for how to proceed.

Shared Information

We often tell our clients, "When we know something about your listing, you know something."  We believe in complete communication with our clients.  We set you up so that you can access information about your listing whenever you want.  We also review the data on your listing every week and give you a call to go over that information.  Have the numbers of showing requests fallen off recently?  Maybe it's time to drop our price.  Are we getting second showings?  Maybe an offer is coming up soon.

At Stafford Family Realtors, we know that you've entrusted one of your most valuable possessions with us and we take that very seriously.  We believe in exceptional customer service and strive to build life-long partnerships with each of our clients.  When you list with us, we treat your home as if it were our own.

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